About

About Boost Design Product Development Sydney

Boost Design is a Sydney-based product design consultancy specialising in the development of technology products for new inventors, researchers, and established businesses.  We take a holistic approach to product development and practice Outcome Driven Design, always working to ensure that our activities are closely aligned with our Client’s business objectives.

We have a multi-disciplinary team that consists of electronics engineers, industrial designers, firmware engineers, software engineers, intellectual property experts and regulatory specialists in order to provide a full-service offering to our clients.  Our experienced and talented team can develop your product all the way from concept through to production, or just provide assistance where you need it.  We are also start-up specialists and can provide guidance to first-time founders based on our extensive prior experience within new technology companies.

About Our Founder

Michael Potas, Boost Design’s General Manager, previously founded technology startup companies related to sports, audio, entertainment and software, and worked with numerous others.  He has developed partnerships to fund research and development, and is the author and/or inventor of more than ten patent applications (and growing).  Michael also conducts University guest lectures on topics that include innovation, technology start-ups, intellectual property, and commercialisation strategy, and regularly speaks at start-up events about Boost Design’s specialised programs for new start-ups.  He has also acted as an expert witness relating to patented technologies in addition to conducting technology due diligence activities for banks on potential investment opportunities.

In a prior role at Nanosonics, Michael Potas founded the engineering team and led the research and development of their complex medical device technology from working concept through to a successful global product.  With a team that grew to 25 people, Michael was responsible for electronics, software, firmware, mechanical engineering, science, and intellectual property development.   As part of the executive team, he worked closely with sales, marketing, regulatory, manufacturing, service and support teams helping to ensure the long term success of the business, and travelled globally to align product development activities with customer needs across different markets.  Other focuses included developing the product pipeline and quantifying new product/technology opportunities.  In 2016, Nanosonics exceeded a $1b valuation on the Australian Stock Exchange (ASX:NAN), underpinned by the sales results for the product that Michael’s team developed.  Michael also won an award from the Warren Center for Advanced Engineering for his work at Nanosonics.