Boost Design is a Sydney-based product design consultancy specialising in the development of embedded electronic, medical, and high technology products. Boost Design takes a holistic approach to product development and practices Outcome Driven Design, always working to ensure that our activities are closely aligned with our Client’s business objectives.
Michael Potas, Boost Design’s General Manager, previously founded technology startup companies related to sports, audio, entertainment and software, and worked with numerous others. He has developed partnerships to fund research and development, and is the author and/or inventor of approximately a dozen patent applications (and growing). Michael also conducts University guest lectures on topics that include innovation, technology start-ups, intellectual property, and commercialisation strategy.
At Nanosonics, Michael founded the engineering team and led the research and development of their complex medical device technology from working concept through to a successful global product. With a team that grew to 25 people, Michael was responsible for electronics, software, firmware, mechanical engineering, science, and intellectual property development. As part of the executive team, he worked closely with sales, marketing, regulatory, manufacturing, service and support teams helping to ensure the long term success of the business, and travelled globally to align product development activities with customer needs across different markets. Other focuses included developing the product pipeline and quantifying new product/technology opportunities. In 2016, Nanosonics exceeded a $1b valuation on the Australian Stock Exchange (ASX:NAN), underpinned by the sales results for the product that Michael’s team developed. Michael also won an award from the Warren Center for Advanced Engineering for his work at Nanosonics.